Laura Terra holds a degree in Theatre Arts Education from UNESP (São Paulo State University). In 2016, she transitioned into the audiovisual industry when she began her postgraduate studies in Audiovisual Production: Projects and Business. That same year, she co-founded Beel Films alongside her business partner.

Beel Films is an audiovisual content production company focused on creativity, innovation, and strategy. As Executive Producer and Head of Business Development, Laura leads client acquisition, sales, and executive production, working directly with major national and international brands, including Azul Airlines, Kraft Heinz, Vizzela, H.Stern, Piracanjuba, Unimed Nacional, Vult, Lalamove, Tenda, ClickBus, LATAM Airlines, Red Balloon, Cacau Show, NUK, OLX, St. Marche, Petland, G-SHOCK, and Royal Canin, among others.

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In 2019, in partnership with the agency E/OU, Beel Films produced the campaign "Jogada Aérea LATAM", which received the Silver Effie Award Latin America in the Real-Time Marketing category, one of the most prestigious recognitions in the advertising industry.

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In 2024, Beel Films expanded internationally with the launch of Studio Beel, its Miami-based division located in Florida, focused on serving global clients and international productions.

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Always at the forefront of innovation, Beel Films launched HiveStock in 2025, the first stock footage and image platform entirely created with artificial intelligence and developed around a Brazilian visual identity. Curated and created by the production company, HiveStock combines technology, aesthetics, and new creative possibilities for the audiovisual market, offering AI-generated content designed specifically for commercial and creative applications.

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Alongside her work in content production, Laura is also the founder of Cine Forma, an educational platform dedicated to professional development within the audiovisual industry. Created to bridge the gap between theory and practice, Cine Forma prepares professionals for the realities of the market through live courses led by leading industry experts.

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At Cine Forma, Laura coordinates educational programs focused on the business, management, financing, and strategic dimensions of the audiovisual sector, fostering a learning environment that is closely connected to the ongoing transformation of the industry and the evolving demands of creative businesses.